Integrate Storytelling into Your Team’s Practice

In innovative and creative practices, the ability to tell a compelling story is just as crucial as doing the work itself. While good teams focus on delivering high-quality work, great teams go beyond and wrap the delivery of their work into stories. A team's ability to tell well-crafted stories is a critical factor in influencing their success and achieving the outcomes they seek.

That’s where our storytelling workshops come in.

Benefits You’ll Get

Our storytelling workshops are designed to empower your team by enhancing their storytelling prowess.

Your team members will supercharge their ability to:

  • Share stories of your customer's experience, help build empathy, and influence decision-making
  • Create a shared understanding for the vision or roadmap of your product or service
  • Engage your audience by demonstrating your understanding of their unmet need or the values and benefits of your product or service
  • Ignite a passion within your organization for what's possible

This workshop is valuable for a range of roles and functions within growing product and service organizations including User Experience (UX) Design, Product Management, Marketing, and Innovation teams.

Attending the storytelling workshop was an eye-opener for our teams. The approach to storytelling was not only unique but also engaging. It drove home the point that it's not just about what you say but equally about how you say it. Moreover, it broadened our understanding of the various approaches to effectively convey essential messages in a way that applied to our day-to-day work, making it an invaluable experience. Heath Carranza, VP Experience Design, Farm Credit Services of America

What to Expect

Depending on the format and your organization’s goals, you’ll:

  • Practice, receive feedback, and improve your storytelling skills
  • Prototype and iterate a story in a creative and collaborative environment
  • Understand how to apply storytelling to organizational and team challenges (e.g., build a compelling narrative about user research insights, or explain a team’s function to the rest of the company)
  • Advocate for storytelling as a force for cultural change
  • Be able to choose between different storytelling formats that best suit the material, audience, and your own strengths

And, we’ll have fun together while learning a crucial skill.

Formats to Suit Every Need

No matter your industry or your type of team, our workshops are designed to enhance storytelling skills–whether that's a series of short sessions, an in-person all-day workshop, or a multi-day activity.

  • Virtual: A series of short sessions across three weeks, with individual and group assignments between virtual meetings. For virtual workshops, we typically meet once a week.
  • In-person, one-day session: A one-day, in-person workshop where we will group participants throughout the day, explore storytelling formats together, and deliver a story at the end of the day.
  • Custom story building: A custom workshop for your specific scenario that builds off our storytelling basics. Custom story building could be a one-day event or a multi-day activity depending on your needs.

Meet Your Hosts

About Jason Ulaszek

Jason Ulaszek is an experience designer, activist, and entrepreneur. He’s a coach and teacher who loves working with others to solve some of the toughest problems in the world. Collaborating with organizations across the globe, Jason helps them rediscover their unique purpose, designs experiences with them to unlock new value for the communities they serve, and helps them establish the systems required to achieve true, transformational impact.

About Steve Portigal

Steve Portigal is a user researcher, author, and storyteller. He’s written two books about user research (Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories), and has led workshops on insights and creativity around the world. Formerly an avid improv student, he is now active in writing short fiction.

Want to know more? Let's chat about elevating your team's impact and storytelling abilities.

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